The Emergence of the Genre Mashup and the Shifting Consumer Appetites The global publishing industry is undergoing a structural transformation characterised by the erosion of traditional, rigid genre classifications1. Historically, commercial fiction was organised into strict retail and library categories, such as mystery, romance, and science fiction2. In the contemporary market, these divisions have dissolvedContinue reading “The Monster Mashup”
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The BookTok Revolution
For any writer working in the United Kingdom today, the landscape of the publishing industry can feel as though it has shifted beneath our feet. We have moved from a world where a book’s success was determined by a handful of literary critics and a six-week window on a front-of-store table to a vibrant, chaotic,Continue reading “The BookTok Revolution”